SAO Spotlights the Critical Role Social Media Plays in Business Success - Innotech 2009
Tuesday, April 21, 2009
APRIL 21, 2009
Social Media’s Use in Project Collaboration, Software Development, IT Practices, Marketing & More – SAO Presents Workshops and Speakers at This Week’s Technology Trade Show.
PORTLAND, OR, - The Software Association of Oregon (SAO) will spotlight the growing role of social media as a critical business strategy at InnoTech 2009, held this Wednesday, April 23 at the Oregon Convention Center. SAO-sponsored workshops and expert speakers will offer the latest information on how social media is being used to improve project collaborations, IT operations, marketing and other day-to-day business operations.
"Today’s social media tools are quickly becoming ubiquitous throughout virtually all aspects of business operation,” said Interim President Scott Kveton, Software Association of Oregon. "They are literally changing the way companies operate. Many SAO member companies are leading the nation in the development and implantation of these social media tools and will be collaborating with other experts at InnoTech to share the information businesses need to stay competitive.”
Among the SAO-sponsored events at Innotech will be the Brain Theatre, an all-day series of presenters featuring experts in social media collaboration tools. The series presented by SAO, in collaboration with Portland State University, will begin at 10:00am with a presentation on the latest in effective collaboration strategies for software development teams. The last half of the Brain Theatre presentations will focus on marketing aspects of social media including best practices in the use of Flash Media, Internet video and search engine optimization.
SAO’s social media focus at Innotech will also include a panel discussion on the use of social media during the last presidential elections. Presented by SAO’s Internet Professionals Special Interest Group, the panel discussion will take an in-depth look at the methodologies and results obtained by the various candidates through their use of social media. In conjunction with this panel discussion, the keynote speaker at Innotech 2009 will be Rahaf Harfoush a new media strategist and a key member of the U.S. President Barack Obama’s online social media team.
All SAO sponsored workshops at Innotech are included in the general $60 registration for InnoTech 2009 and includes admission to the main InnoTech tradeshow, including the conference keynote luncheon featuring Rahaf Harfoush.
About the InnoTech Conference
The annual InnoTech Business & Technology Innovation Conference & Exhibition is a truly collaborative effort designed to benefit the region's ability to be competitive and plan for the future. InnoTech creates an environment where education, innovation, peer-to-peer networking and the latest technology and business solutions are all available specifically for business and technology professionals.
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